The Women’s Sports Foundation (WSF) is a campaigning charity, that has been working on behalf of all women in the UK for the past 23 years to break down the barriers that are preventing women and girls from engaging fully in sport and physical activity. With a new Chief Executive and a bigger, and largely new, staff team, the organisation is looking to the future with renewed ambition and focus.

Our long-term goal is clear: by 2015 we want to achieve a step change in women’s and girls’ involvement in sport and other physical activities. By the age of 7, most girls believe that they are not ‘sporty’, 40% have dropped out of physical activity by the age of 18, and nearly half of all women do little or no activity at all.

We want to change that. Our aim is to increase the health, fitness and well-being of women and girls by making physical activity an integral part of their lives.

We aim to do this by campaigning to:

• Make sport equally appealing to women and girls.
• Make regular exercise compelling to women and girls.
• Make fit and healthy women and girls social and cultural role models.

We will use:

• comprehensive and definitive research to provide insight and innovative solutions and establish undisputed expertise;
• national marketing, PR and lobbying to promote the issues and innovative solutions; and
• a partnership-oriented approach to work with and connect those organisations with shared goals

http://www.wsf.org.uk/

	For further information about this project, email our Tour Producer David Jackson